Our Brand Identity

Our airport is timeless, modern, innovative, and rooted in our tradition.

New Orleans is a city unlike any other. Its rich history, its people, the food, music and art all play a vital role in defining the spirit of the city. Yet the Louis Armstrong New Orleans International Airport is a gateway to a region beyond its city, and was purposefully designed to reflect modernity and sophistication. Choosing one symbol to represent so many things is no easy task. How do we embrace the future while honoring the past?

The Fleur de Lis is already emblematic for New Orleans and the region. It is a bit enigmatic—having taken on many meanings throughout time. It has been used as a symbol for beauty, nobility, purity, strength, revolution, and rebirth. It is omnipresent—literally hidden in the architecture of the airport.

This brand mark represents many things: a blend of the old and the new, and the spirit of people coming together. It is celebratory and musical in appearance. It is a plane taking flight—pointing up and to the future, representing possibility. It is a Fleur de Lis— but it is not fussy, it is not haughty, it is clean and timeless. It is quintessentially New Orleans, our “Plane de Lis.”

Brand Guidelines

Download the Brand Guidelines here.

The information in this document serves as a guide for visual communications representing the Louis Armstrong New Orleans International Airport (MSY) brand identity. The primary goal of these guidelines is to maintain a level of consistency across all applications.

It is important to read and understand these brand guidelines prior to applying the brand.